HelloI'm Doreid.
Doreid Haddad: I build AIsystemsthat ship.
41.90°N 12.49°E
Problem first. Tool second.
Founder of Tech10. I turn messy business problems into AI systems that run in production, with more than ten years of marketing, search and data behind me. Not in a demo. Not in a slide deck.
Systems, not slides Problem first Built to adapt Humans in the loop Rebuild until it is right
[01] Home base live
Tech10
Where ideas turn into systems. Tech10 builds AI that does real work, end to end, in production.
Inside Tech10 →[02] Things I believe05
Opinions, held strongly.
- 01
Process first. AI second.
Forcing AI onto a company makes no sense. First understand the process, then improve it, and only then bring AI in. Sometimes that means reorganising before anything else. - 02
The model is the easy part.
Today's models are already very capable. The hard part is integration: the data, the processes and the people around them. And integration moves much slower than the technology. - 03
The real challenge is infrastructure, not people.
AI works on processes designed for it, with a person reviewing the output. Try to automate the whole flow on day one and it usually breaks. - 04
People become reviewers, not executors.
The work doesn't vanish, it changes shape. The people who stay are the ones who teach the AI what it doesn't know yet. - 05
A quick win is not a transformation.
Automating one repetitive task saves time and money. It doesn't make you an AI-native company. Both are useful. Just don't confuse them.
[03] Behind the systemsRome · 41.90°N 12.49°E
- SubjectDoreid Haddad
- BaseRome · 41.90°N 12.49°E
- RoleFounder, Tech10
- LanguagesAR · EN · IT
- StatusBuilding
- Since2012
- SubjectDoreid Haddad
- BaseRome · 41.90°N 12.49°E
- RoleFounder, Tech10
- LanguagesAR · EN · IT
- StatusBuilding
- Since2012
Problem first. Tool second.
Every system I build starts with a conversation, not a model. What is slowing your team down? What decision is made by hand every day that should not be?
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